Massive Japanese Retailing Company, Uniqlo again appoints another strong partnership with Christophe Lemaire with 5yrs duration.
Expansion of Christophe Lemaire’s contract as artistic director of the Uniqlo Paris R&D Center have now been renewed and re-expanded by five years, deepening up their relationship as to result a great and a positive development of the company, The heterogenous Japanese retailing company owns up to seven brands which includes Uniqlo, Theory and Helmut Lang, has acquired a minority stake in the Paris-based label designed by Sarah-Linh Tran and Christophe Lemaire.
The negotiation nature and details were not revealed, perhaps the only confidential evidence disclosed by the company states that. “there is no plan to make Lemaire a subsidiary of Fast Retailing.
In addition, Christophe Lemaire, who heads Uniqlo’s Paris R&D Center and designs the Uniqlo U line, has extended his contract with Fast Retailing by five years. Along with Uniqlo U, Lemaire’s team is responsible for designing the gear worn by Uniqlo’s global brand ambassadors Kei Nishikori (tennis), Adam Scott (golf) and tennis superstar Roger Federer, who in July signed a deal reportedly worth $300 million over 10 years to endorse the company on and off the court.”
Lately , Lemaire has been seeing and giving part in the designs of the company’s main line, “I am pleased to deepen our partnership with Mr. Lemaire even more,” according to chief executive of Fast Retailing, Tadashi Yanai states that
“I hope that our new level of involvement will help to facilitate further growth and development of the brand Lemaire.”
From when he was an artistic director of of womenswear from 2010 to 2014, Lamaire and Tran have been implementing on how to build up his same named line, attaining a worldwide category at midst of “gallery crowd” at some time when a large sets of ethics, Lamaire’s simplistic movements of execution is outstanding amongst other brand retailers.
Many of the collection under the price of $1,000, is way more approachable other than more of the brands that rendering offer to alike customer, consisting of
In two places just from two years earlier.
Returns are targeted to knock 14 million in 2018, beyond over 200 retail colleagues worldwide. More than thirty percentage of the business enters form Europe, in another additional 18 percent of the sales that draws in from Japan, and 27 percent got generated from other parts of Asia, and for North America it generated 18 percent and 3 percent form other places.
“This partnership is a coherent and natural evolution of Fast Retailing’s relationship with the brand Lemaire,” Tran said. “We fully agreed with Fast Retailing that we will pursue organic growth, and we are very much looking forward to develop the brand with their support and confidence.”
To bring about swifter retailing, placing some creative authority and control on Lemaire will incentivize the string that conjures between the name bearer designer, his partner, Tran and Uniqlo, which has come to rely on his contribution.
“We are very pleased that this new phase of partnership will support Uniqlo overall, and not just the work of the Paris R&D Center,” said Yuki Katsuta, Fast Retailing group officer and head of Uniqlo R&D, which has outposts in New York City, Los Angeles and Shanghai in addition to Paris and Tokyo. “At the same time, we are able to benefit from Christophe’s knowledge regarding apparel design and creative talents. And we can tap into Christophe’s network to help us secure creative talents in the future.”
Under his new contract with Fast Retailing, Lemaire will continue to develop the Uniqlo U line, which is produced in much smaller quantities than the main line, with a significant number of items selling out each season since its September 2016 debut. “Working with Uniqlo has proven extremely stimulating,” Lemaire said. “I am proud of what my team and I have achieved at the Uniqlo Paris R&D Center these two years, and I am excited to pursue the development of the Uniqlo U line.”
Uniqlo U, alongside its seasonal, limited -edition discharge, is a key element of the brand’s outfitter undergoes, sampled on mannequins with collections from both the main line and single-off collaborations. The company stated that “sales for Uniqlo U are growing steadily, although it doesn’t break out figures.
Uniqlo U’s success may not make or break its bottom line, but it has certainly been a marketing win for Fast Retailing, which has, at times, struggled to communicate its “LifeWear” concept in the West, especially in the all-important US market where the company remains in the red.”
“However, spectacular progress in Asia, shrinking losses in the US, news of the Federer deal and higher-than-expected sales and profits in the first nine months of its fiscal year — sales were up globally by 15 percent, while operating profit was up 32 percent — have buoyed the company.”