SneakersThese Adidas Sneakers Can Only Be Yours If You Win an Olympic Medal
The 3-D printed Futurecraft sneakers are for real—but only for those taking home hardware in Rio.
In October 2015, Adidas unveiled the future of sneakers when they announced a 3-D printed sole that can be customized to wearer's needs and claims to minimize the need for excess work in shoe construction. Announced as a part of the brand's Futurecraft line of concept sneakers, this style features a sole that unlike most, is not solid all the way through. Instead, it's more a spring-like 3-D mesh, making it even more lightweight—and presumably bouncier—than Adidas's already cloud-like Ultra Boost style. But with all that hype came disappointment when Adidas offered no word on when or how the shoes would ever make their way from a fancy promo video to the feet of real people.
Now, Adidas is getting the first Futurecraft sneakers to actual human beings—the only catch is that these are literally the most spectacular athletes in the world. See, the only people lucky enough to get their hands on a pair are Adidas athletes that are not only at the Olympics in Rio, but good enough to take home a medal. That's right—pairs with gold laces with go to those who win gold, silver for silver, and bronze for bronze. But these sneakers, given the fact they're not yet on sale and are for Adidas athletes only, are even rarer than Yeezys, or, you know, winning an olympic medal. (Not that the athletes needed any more motivation to win.) Maybe by the time the 2020 games roll around Futurecraft will be for all, but for now, we'll just have to keep being awed by the athletes down in Rio.