Coworkers of fashion, Alexandra Van Houtte, right, Margaux Warin, left, and Hugo Bassani in Paris, at the Tagwalk office at around June 27, 2018
Counting four years back from now, when Alexandra Van Houtte use to work in Paris as fashion assistant where she was saddled with the activity of monitoring sophisticated looks that are fashionable on behind the scenes of magazines for a long period of time in other to conceptualize suitable fashion shoots to be used.
The single looking mode and less effective activity of her browsing the internet to look for specific looks on sites like Style.com or Women’s Wear Daily — a chore undertaken by generations of junior assistants and stylists across the globe — now have inspired her implementing from another edge on how she could do it in a greater dimension, “For a multibillion-dollar industry that prided itself on being forward thinking, the whole system was totally hopeless,” stated by Ms. Van Houtte, 29, a certified public official who studied Mandarin at college in Britain for she dived her career towards fashion .
On the initial, for instance social media websites and applications like whatsApp Uber and Deliveroo keeps aiming higher on their services, as they did not stop upgrading people’s utility of these phenomenons as regarding their ways of life in almost every aspect such as, transportation, to socialism, and other sets of businesses, to be precise things became easier for people to access, and these were part of Van Houtte’a insights towards making things easy and accessible for people who are inline with her type job also.
The be wondering of Ms. Van Houtte whether it’ll be fashion she should run transformation forum on to make the life of people who are in the line of her job type easier, that might even also assist women who are not fashion insiders, when they need some fashion tips, she decided in 2015 to start building it for herself, as she spends on the trust by having her flat on Airbnb, Tagwalk, which referred to self as the first advent of fashion search engine in the world, is as a result of over 2,800 keywords, which any user can search by brand, season, city, trend, colour , fabrics or style through 128,000 pictures,
As said by her from her bright Paris headquarters in the Second Arrondissement, where she happens to be the leader of a team that is made up of 14 people.
“Even if you are the best buyer or trend searcher in town, no one can have an immediate recall on that much content,”
“Now, if you remember that Prada used neon last season and want to see who else did for a mood board, you can do it fast and with just a few clicks of your mouse.”
Le Figaro and The Financial Times have reached out to Tagwalk the Goggle of fashion. Ms. Van now do not tag every image single handedly anymore for now she does more of it via artificial intelligence algorithms, perhaps still offers a person before she goes on live, any form of challenges is disbelieved most especially from constant investors “Much of them mostly declined” she also added that . “They said it was too niche, that it only catered to bloggers and assistants and lower rungs of the fashion industry, that it couldn’t scale. Even my parents started having their doubts about where the business could go.”
A Venezuelan industrious woman who is consider to be an outstanding investor who as well takes fame as a founding investor in Net-a-Porter, go to understand quickly about what Tagwalk is driving towards, so she trust funded into the business while it was still just two month old. “Investing early on in disruptive ideas is always a big risk, but it’s one I’ve taken many times because you become a co-founder and partner as well as an investor,” says the superb investor Ms. Busquets, who then decided to make Ms. Van Houtte known to another incredible investor , Adrian Cheng of C Ventures.
“Alexandra’s business plan immediately made sense to me,” said Ms. Busquets
Th business doesn’t even posses any form of subscription fee, not even an advertisement, It was able to generate funds from its 25000 accumulated users who make use of the site not more than three times in a week, in up to like four way, theres an admin that handles brands on digital and social media development, and a quick rising shopping icon that enables feature looks via partnering links.
Highly ideated but despite it only attracts less well known labels or couture that yet has no runway shows who can afford to pay a monthly rate to be featured on the database with the likes of bigger houses that are forwarded to the sightlines of busy editors and stylists, while approaching labels pays around 150 euros (about $175), while more established brands pay 450 euros ($520).
“Within a week of being on Tagwalk, I was getting editorial requests from a different level of industry power player, those inside a bubble that had been so hard to crack before,” said Rosh Mahtani, the founder of Alighieri, a jewelry label sold on Net-a-Porter. “But the really valuable part of the partnership is data. Insight into what trends people are looking at on Tagwalk, or key words that are consistently popular, has helped me shape my next creative and commercial steps, from how many pieces to produce to what kinds of stones or materials to use
When it got to a point, Tagwalk’s money comes more from mining and selling of data analytics, Perhaps the user base is still relatively minute, but the regular visits of the site comes from those who have big and respectable influence, which makes the access to their behavioral habits exceptionally cherished to those who want to understand their services.
Well known brands in the industry looked forward to know the shows that earned the most searches for the summer fall 2018, in accordance to Tagwalk the top three in New York are “Calvin Klein, Phillip Lim and Bottega Veneta” and for London “London it was JW Anderson, Erdem and Christopher Kane. In Milan, Gucci ran ahead of the competition (followed by Dolce & Gabbana and Prada)” in Paris, “Dior came in ahead (barely) of Chanel then Saint Laurent”.
“We can immediately see, and tell a brand, which looks are the most searched for, by whom and in which countries, as well as how a brand’s collection has fared compared to other brands overall,” Ms. Van Houtte said.
“We think it’s a simple idea but with revolutionary potential,” expressed with a bright confidential smile .