NewsSpike Jonze Directed a Commercial for Kenzo, and the Results Are … Spirited
Get up and dance!
There comes a moment in every adult's life when they're sitting at an ass-numbingly dull corporate event, politely listening to some senior colleague drone on about charitable initiatives, let's say, or some really big project that's going to disrupt the hell out of whichever economy their company participates in.
And this business of being quiet and respectable has the tendency to make even the most restrained among us want to get up and do anything other than stay still.
It's exactly this feeling that director Spike Jonze evokes in a short film for Kenzo's new fragrance, Kenzo World. (It's being marketed as a women's fragrance, but in 2016, what is gender, anyway?) The four-minute ad feels a lot like the music video he created for Fatboy Slim's "Weapon of Choice"—the one where Christopher Walken goes from a dead calm to a full-on Gregory Hines impression in the public spaces of an expensive-looking hotel.
The ad features Margaret Qualley, an actor with serious dancing chops, literally doing flips and shooting laser beams from her fingertips after escaping a dinner so boring it actually brings her to tears. And while you might not be able to leap up stairs or kick your legs over your head as easily as she can, you'll definitely relate to the rest of it.