Skechers presented on the Runway at London Fashion Week
The iconic Skechers D’Lites footwear collection stepped onto the runways of Mercedes-Benz London Fashion Week as part of the Autumn/Winter 2019 collections from three celebrated designers. Models wore the global footwear brand’s iconic and retro Skechers D’Lites line during the shows of Jayne Pierson and Pam Hogg, as well as at the Malan Breton event.
The Skechers appearance at Mercedes-Benz London Fashion Week follows its entrance at New York Fashion Week Spring/Summer 2019 as well as runways in Johannesburg, Dubai, Auckland and Berlin. The three designers featuring Skechers D’Lites helped illustrate how the fashion sneaker line easily coordinates with a wide assortment of styles.
“The chunky sneaker phenomenon has been making appearances on runways and in top fashion design houses, so we’re excited that Skechers D’Lites is bringing that buzz and excitement to London,” said Marvin Bernstein, managing partner of Skechers S.à.r.l. “This look has been resonating with trend-focused consumers in the UK, across Europe and around the globe. After a successful launch with Highsnobiety for our Skechers D’Lites X One Piece collaboration in 2018, we’re seeing the enthusiasm from influencers, designers and fans continuing as style and comfort remain at the forefront in 2019.”
Known for designing bespoke garments for musicians and actors, Welsh designer Jayne Pierson’s edgy collection rocked the runway at Fashion Scout, Freemason’s Hall. Pierson played with graphic leather and faux fur pieces in her carefully crafted designs, which she paired customized Skechers D’Lites 3.0 trainers. The sneakers hit the catwalk embellished with graphic paint and faux fur accents complimenting her designs.
British designer Dr. Pam Hogg has a celebrated history designing for
musicians and the SoHo scene dating back to the Eighties. Her
Autumn/Winter 2019 collection shown at Fashion Scout, Freemason’s Hall
brought her provocative flair to the forefront. Models in skin-tight
catsuits, bright monochromatic ensembles and PVC embellishments walked
the runway wearing the retro chunky Skechers D’Lites 3.0—some of which
were also embellished.
Skechers D’Lites final appearance was in Malan Breton’s elegant
collection of exaggerated outlines, tailoring and daring patterns. The
Taiwanese designer’s beautifully constructed pieces complimented the
period features of The House of St Barnabas venue as well as the
jewelled accents on the Skechers D’Lites 3.0 sneakers. The execution of
the relationship between chunky street style and straight tailoring was
a statement to both the power of the fashion sneaker and the direction
of comfort in women’s styling.
Styles from the collection worn last week include selected colourways
from the updated Skechers D’Lites 3.0 collection that features an even
Skechers pioneered the chunky sneaker look two decades ago with the
Skechers Energy for men and women as well as the Skechers Stamina for
men. The style evolved and the Company introduced Skechers D’Lites—a
lighter version of its original style—in 2007. Though the collection has
always had a dedicated consumer base, popularity accelerated across Asia
over the last two years after regional marketing included K-Pop groups.
The collection has since been featured on the fashion editorial pages of Elle,
Marie Claire and GQ, among others. And in 2017, the Company
relaunched an even lighter update of Skechers D’Lites in celebration of
its ten-year anniversary. Fashion site Hypebae declared D’Lites
the “It Shoe of 2018.”