NewsMeet the Eurobros Who Are Bringing Back Band of Outsiders
When beloved nouveau-prep menswear label Band of Outsiders filed for bankruptcy and abruptly shuttered operations last May, many in the fashion industry mourned the loss of one of the most original American brands to emerge in the last decade. It was yet another instance of a stellar brand succumbing to the very real financial pressures that independent labels face today (see: Todd Snyder). While Scott Sternberg, the creative force behind the brand's irreverent approach to everything from duffel coats to cookies, is out of the picture, BOA has been given a second life thanks to new owners CLCC. And today, we learned just who the Belgian company, which invests in fashion brands, has entrusted Band's second act to.
The Business of Fashion introduced fashion fans to designers Niklaus Hodel, Matthias Weber, and Florian Feder today, a trio with some serious European high fashion credentials who will be responsible for resuscitating the dormant label. The threesome met at Antwerp's prestigious Royal Academy of Fine Arts (alumni includes Demna Gvasalia, Dries Van Noten, Martin Margiela, among many others), have held positions at Louis Vuitton under Kim Jones (Hodel), H&M (Weber), and Van Noten (Feder and Hodel) and in 2012, started a shoe brand, WFH. With resumes like that, we don't imagine this new BOA is about to be a redux of round one—and apparently, neither do the designers.
“It will be a re-launch. It won’t be a copy of something someone else created with his blood, sweat and tears." Hodel told BOF. While the line will still use southern Los Angeles as a point of inspiration, we don't expect there will be an abundance of boat shoes coming from these three European designers. Also: prices will be slightly less than they used to be. And that's why despite our fond memories of Band's first go-round (RIP, single tear, etc…) we're not as skeptical as we once were about the idea of a Band of Outsiders 2.0. Because a globally-informed spin on wardrobe essentials that will also be wallet-friendly is our menswear bullseye.
The threesome's first designs debut at New York Fashion Week next month (September 10th, to be exact), so stay tuned to see if what this Sternberg-less Band of Outsiders looks like.