NIGERIA — A new African fashion week – IFWAFRICA in Ibadan, Nigeria promises to challenge mainstream perceptions of Indigenous people and culture.
Vogue Inspire Magazine launches Inspire Fashion Week Africa IFWAfrica which is set to be a festive season where African fashioneers, pioneers and creatives can congregate to develop fashion on the continent. Inspire Fashion Week Africa IFWAfrica was conceptualised to promote Nigerian Designers and Artists seeking to expand their brand into the whole of Africa.
BUSINESS OF FASHION – PRODUCTION
IFWAfrica will hold seminars and training workshops that will grant designers the core business understanding for mass production. Designers are always stuck when it comes to deciding on mass production before promotion. Our focus is to supply all participants with the necessary knowledge of mass production and sales techniques, and also to take advantage of the fashion marketplace in increasing sales.
This is a major concern in the continuous growing market for Nigerian designers. IFWAfrica will establish business connections with several boutiques across the continent and distribution chains both in and out of Africa. All showcasing designers and artists will have the exclusive ability of showcase infront of the said parties.
The three-day festival will include runway shows featuring artists and designers from across Nigeria and some other African Countries, and feature men’s and women’s wear, streetwear, avant-garde, traditional regalia, jewellery and craft. It will also feature a creative display of original arts and crafts masterpieces by the artists.
There will also be workshops and lectures on topics including cultural appropriation, Indigenous dyes and fibres, and storytelling and symbolism in visual art and design.
The event is set to run from October 26 to October 28 in Ibadan Nigeria. Venue to be communicated soon.
IFWAfrica – “Indigenous fashion can redefine mainstream fashion and art: our fashion illustrates our stories, traditions, sovereignty and resiliency,”
Workshops on dyeing, beading and artistry will be held at IFWAfrica.
A marketplace will feature more than 40 vendors in Indigenous fashion, food, cosmetics, lifestyle, craft, textiles and more.