Eye on Fashion WeekHere's Your First Look at Burberry's History-Making New Collection
Spoiler alert: there will be … ruffles?
Earlier this year, Burberry's creative chief Christopher Bailey made waves when he announced that the British brand would adopt a see-now, buy-now strategy for its many wares. But on Tuesday he made an even bigger splash when he gave shoppers a preview of his upcoming men's and women's collections.
The company released some images from its next ad campaign, which will make a full debut next month—the same day the clothes featured in it will be shown on the runway and available for you to buy. Both the men's and women's garments take inspiration from Virginia Woolf's acclaimed novel Orlando. (If you managed to escape undergrad without taking a British literature seminar, Orlando tracks the rather fantastical, centuries-long transformation of a young male aristocrat to a genteel lady poet. Tilda Swinton played both of the character's genders in a 1993 film adaptation of the book.)
It's ironic that such a forward-thinking brand would make clothes that look so enthusiastically to the distant past. But that's the genius of these clothes in particular. While many designers have focused on updating the look of a specific decade (a charge led by Gucci and its many recent celebrations of the decadent '70s), Bailey and company were able to reference everything from the 1500s to today, literally filtering several millennia through the lens of 2016.
And, because this collection is seasonless, you'll see everything from shearling coats to lightweight jackets when it's presented. The show is scheduled to come down the runway on September 19.