HELIOT EMIL™ featured as New Talent at SS18

Heliot Emil streetwear brand has a sense of style that depicts an unusual yet interesting trend in an everyday fashion. The brand’s unisex collection pays close attention to details with an appreciation of beauty that is very fashion-forward and has a close simile to Vetements or Balenciaga.

Their SS18 collection was presented at the Copenhagen Fashion Week Talent Scene and they emerged as the most interesting of the whole fashion week, probably. Every piece of Hamil’s design depicts a form of a concept from military uniforms, this can be confirmed with the inclusion of the collection pieces like bulletproof vests, parachute cords, and buckle belts. The Juul brothers described this collection as “post-traumatic combat stress” which definitely was obvious in the collection.

The color palette was mostly monochrome, it had elements of orange, green and silver metallic with chains and buckle details. The prints were few and camouflaged, words and their logo printed on oversized plastic bags.

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Using military uniforms and outfits as their primary source of inspiration, fashion-forward brothers Julius and Victor Juul bring a mix of streetwear and progressive fashion to the battlefield for their latest line and tagged it PTCS – Post-Traumatic Combat Stress. A sweatshirt with the word “Ketamine” printed on the front worn with a high-waisted camouflage pant winked to Nineties rave culture and added a much-needed jolt of humor to an otherwise severe collection.

Designer: Heliot Emil

Season: Spring/Summer 2017

Location: Copenhagen, Denmark

Key Pieces: We’re big into all the sturdy military pieces, graphic-adorned shirts, glossy tote bags and sweaters emblazoned with the name of every party kid’s favorite horse tranquilizer.

From their facebook page: Joey Badass wearing HELIOT EMIL™ from head to toe in front of a fully packed Barclay’s Center in Brooklyn. In his own words: “This was THE MOST surreal moment in my life. I have dreamed about playing arenas since I was like 9 years old. And ever since the Barclays Center opened up in Brooklyn I told myself one day I’d be performing there.”


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