SportsFootball Is Streaming Live on Twitter, the Way It Should Be
This Twitter thing just might have a future.
Tonight's game between the Bills and the Jets is a historic moment in televised sports, and not only because a nationwide audience gets its first glimpse of the newly lap band-less Ryan brothers. No, tonight, Tyrod Taylor happily chucked long touchdown passes all over the field, and you could watch it all live, for free, on Twitter.
This is pretty cool! Streaming football first became a reality last year, when the NFL sold the rights to a Bills-Jags game in London to Yahoo! (a particularly savvy move, since the novelty of a livestream was the only way the league could get anyone to watch a Bills-Jags game at 9:30 in the morning). By the time the NFL announced Thursday Night Football's most recent massive network broadcast deal, it was in "active discussions" with prospective digital partners for regular streaming rights.
But really, the jump to digital became inevitable once Twitter established itself as the must-have accessory to live sports events. Football is way more fun when you sprinkle in little gems like these:
And hey, it looks pretty good so far! Sure, there are kinks to be worked out. The feed was about 30 seconds behind the NFL Network's broadcast for most of the night, and we were unable to call up the game in the same window as our personal feeds, which is annoying because we want to be able to make jokes about the game without suffering the indignity of having to open a new tab. And the stream forces upon you a Twitter-mandated #TNF feed of tweets from strangers, which I advise that you skip if bad spelling, poor grammar, or Bills fans are particularly offensive to you.
But hey, details! Streaming football is here, and so far, it's really, really fun.