EVERYTHING YOU THINK YOU KNOW ABOUT AFRICA IS ABOUT TO CHANGE.
YOUR STORIES TOLD ON MOMENTS WITH MO, NOW DAILY ACROSS THE GLOBE ON EBONYLIFE TV
TINAPA, CALABAR (FEBRUARY 28, 2013)
Life is about moments: the rough and the triumphant; the highs and the lows; the painful and the spectacular; the bitter and the reflective, the dramatic and the mundane. Moments are the ingredients that create great stories. All around Nigeria, Africa and the world, there is a story waiting to be told and heard.
The great news now is that everyone, noble or humble, with a unique story of courage, hope, resilience, pride, audacity, success or pain can now tell it to a pan African and global audience in the coming Season of the internationally acclaimed TV talk show, Moments With Mo, now sitting exclusively and airing daily on the new and upcoming EbonyLife TV Channel on the DStv platform, and globally on Sky TV in the UK, DISH in the United States, with roll out plans also including Brazil, Canada and other parts of Europe.
CEO EbonyLife TV, Mo Abudu
The new Season of Moments With Mo, Africa’s first and only syndicated Talk Show, is currently being packed with loads of fresh and exciting features. First and most importantly, is that in the fashion of democratizing exclusivity, anyone can now tell their great and inspiring stories on Moments With Mo. The new Season of the Talk Show will empower Nigerians, Africans and just about anyone in any corner of the world to tell their stories to a global audience on the EbonyLife TV Channel via the DStv and other international platforms. According to Sandra Amadio, Associate Director Programmes, Magazine & Talk – EbonyLife TV, “As we plan the launch of our new Season of Moments With Mo, we take this opportunity to invite all celebrities, VIPS and ordinary people doing extraordinary things to our state of the art studios based in the beautiful and serene City of Calabar, just 55 minutes from Lagos, to take advantage of the opportunity to be featured on Moments With Mo, Africa’s First and only syndicated Talk Show, that will now become a daily Talk Show. For the first time ever, we are giving Nigerians and Africans an opportunity to share their stories, dreams and aspirations with the world.” Speaking further she said, “It could be any story; from overcoming a challenge, to building a successful business, starting a new venture, discovering or displaying talent, to nation building and innovation creation, new movie releases and so on. All you need to do to be featured on Moments With Mo is simply visit www.xciteafrica.com for the simple details.” Buttressing the issue, CEO of EbonyLife TV, Mo Abudu reflects, “It’s the Seventh year of Moments With Mo. In those Seven years we have interviewed all kinds of interesting guests from Presidents to Governors and Celebrities to a wide array of unsung everyday people who are doing extraordinary things. We are excited to say now that with Moments With Mo becoming a Daily Show, we can now feature as many stories as possible from everyone across the world. So whoever you are, whatever your moments, happy, reflective, political or inspirational, the Show now offers anyone the platform to tell their story and be heard nationally and globally.” Apart from the plan to make the new Moments With Mo a daily Show, which means viewers can now expect interesting, thought provoking and engaging topics that are relevant to a pan African and global audience on a daily basis, the Talk Show will now cast the spotlight on young and equally exciting, debonair and sophisticated co-Hosts alongside the Show’s principal Host, Mo Abudu. This will give the Show a cool, youthful and dynamic outlook, while preserving the timelessness of the long-running programming.
EbonyLife TV offers Nigerian Entrepreneurs an Exciting Prospect
TINAPA, CALABAR (FEBRUARY 21, 2013) Entrepreneurs in Nigeria can now actualize their various business visions and goals more easily through greater increase in their brand or product awareness made possible by highly discounted advertising opportunities through EbonyLife Xcel.
Xcel is the EbonyLife TV enterprise building package that empowers Small and Medium size Enterprises by helping them put their products and services in the faces of millions of customers Pan African wide via the DStv platform. In addition, the package also includes EbonyLife TV working with XCEL Business Entrepreneurs on the conceptualization and production of quality camera-ready TV Commercials for their businesses for international broadcast.
Head, Business Development, Media and Entertainment City Africa, Abolade Durojaiye
EbonyLife Xcel is a unique opportunity for limited discerning entrepreneurs across the entire continent who have a business turnover of between N10m to N150m a year and who desire to grow their business by advertising on TV but who may have a limited budget to advertise through the medium. The Xcel proposition enables entrepreneurs invest an agreed minimal amount per month for spot Advertisments on the EbonyLife TV Channel. This plan is designed to help deliver increase in the visibility of their products or brands, with the attendant result being an expansion in their customer base, revenue and profitability and customer loyalty.
“EbonyLife XCEL is an initiative for Small and Medium businesses in Nigeria who have built their companies from the ground up and are successfully creating significant and powerful brands that can stand shoulder to shoulder with their foreign counterparts,” said Head, Business Development and Strategy of the Media Company, Abolade Durojaiye. Stating further she said, “These indigenous companies would benefit greatly from exposure on our various media platforms, and that is why EbonyLife TV is presenting them with unprecedented access at a discounted rate. The EbonyLife XCEL initiative, offers the production of a 30 second TV commercial and 100 advertising spots to run for a 13 week period during our advertising belts”. According to her, “This offer is unprecedented and we are confident that the exposure companies would receive will help expand their business and strengthen their brands. We are able to sustain this introductory offer because we made a decision in support of Small and Medium businesses; to celebrate the launch of the EbonyLife TV Channel with only 100 XCEL partners.” CEO of EbonyLife TV, Mo Abudu, reinforces this position, “It is important to start to grow our indigenous, tried and tested brands into becoming international brands. For the first time ever, we offer growing brands a Pan African platform to stand shoulder to shoulder with the biggest and best brands globally, at an affordable cost.” EbonyLife TV is Africa’s first Global Black Media and Entertainment Channel set to produce and broadcast over 700 hours of premium and original African content Pan Africa on the DSTV platform, and globally on Sky TV in the UK and DISH in the United States, with roll out plans also including Brazil, Canada and other parts of Europe.
EBONYLIFE TV STARTS FILMING OF ANOTHER REALITY PROGRAMMING INVOLVING HEAVY WEIGHT NOLLYWOOD QUEENS. TINAPA, CALABAR (FEBRUARY 14, 2013) Continuing in its vision of being the first TV Channel in Africa set to produce and broadcast over 700 hours of premium, original and inspiring content with an African soul for a Global Black audience, EbonyLife TV is at it again. Barely one week after wrapping up the filming of one its flagship programmes, SISTAZ! the wheels of the revolutionary TV Channel are already in motion again with the filming of yet another stunner of a Reality Programming with a title not yet disclosed. The Reality Programming currently in the works centres on the involvement of four of Nigeria’s hottest Nollywood Stars in the fight against domestic abuse. The Show sees the Nollywood Divas collaborate in the production of a brilliant and pulsating short film that spotlights the plight of women across Africa who have to bear the pains of domestic abuse, a crime far too familiar but rarely spoken about. Driven by a tremendously talented and flourishing Production Crew led by Pamela Ofoegbu, Director, Reality Programming Ebonylife TV, the Reality TV Series is being shot in Calabar at the world-class Studios Tinapa. Ofoegbu said in a statement: “We have signed up four electrifying Nollywood Divas who will each play a role in the short film as well as be Executive Producers of this film as we see them in action behind the lens.” Speaking further about the Divas, she said, “Due to their tenacity, talent and achievement on and off the silver screen, our Divas will give stellar attention to the silent issue of domestic abuse while giving voices to those unable to speak up, as they raise the spotlight on a very dark issue.” According to Executive Producer and CEO, EbonyLife TV, Mo Abudu, “The Reality TV Series being filmed right now follows the highly successful recent Wrap-Up of one of our flagship programming, “SISTAZ!”. Our current filming will bring our viewers to that compelling intersection between entertainment and reality as we bring some of Nigeria’s most celebrated Nollywood Screen goddesses to highlight and fight the scourge of domestic abuse, an issue prevalent in the African, and indeed, Nigerian daily life, through Reality TV.” The Series is also set to highlight the life and times of the spectacular actresses and filmmakers in the thrilling 3-week filming journey. The series will end with a preview of the Directors cut and followed up with a Pan African launch later on in the year on EbonyLife TV. EbonyLife TV is Africa’s first Global Black Media and Entertainment Channel set to produce and broadcast over 700 hours of premium and original African content Pan Africa wide on the DSTV platform, and globally on Sky TV in the UK and DISH in the United States, with roll out plans also spanning Brazil, Canada and other parts of Europe. EbonyLife TV’s programming is produced by Africans to reach a global black audience through an exciting multiplicity of media platforms, including TV, Web, Mobile, Apps and Live Events, and cuts across drama, comedy, reality, lifestyle, talk, magazine, feature film and factual.
EBONYLIFE TV CONCLUDES FILMING OF ONE OF ITS FLAGSHIP PROGRAMMES, SISTAZ! TINAPA, CALABAR (JANUARY 31, 2013) EbonyLife TV is proud to announce the wrap up of the filming of one of its flagship programmes, SISTAZ!
Directed by Heidi Uys, Sistaz! is a compelling Reality TV Series about two sisters of Greek-Nigerian descent, the STAVRO sisters, who decide to check into the famous Eko Hotel in Victoria Island, Lagos, for a long overdue holiday reunion. While there, they meet STEPHANIE, a British-born Nigerian friend who has also checked in to relax from a busy schedule. Together, they set out on a 30-day roller-coaster to rediscover afresh the passion of sisterhood, friendship and the lively City of Lagos. However, their holiday soon turns into a mission when they host a party at the Hotel. When their diverse worlds connect, their attitudes explode with a bang.
A tight budget production no doubt, but nevertheless a highly professional and world class one, with a first class production team and crew, Sistaz! is bound to redefine paradigms in Reality TV programming in Nigeria, Africa and beyond.
About the success of the filming, Pamela Ofoegbu, Director, Reality Programming Ebonylife TV, had this to say, “It has been an awesome, exciting and dramatic roller coaster ride as we watched events unfold daily. This is truly reality at its max.”
For Priscilla Nzimiro, Producer, Sistaz!“This type of project is the first of its kind in this market. It hasn’t been easy but we are glad we were able to pull it off successfully. This is just the beginning. We thank Eko Hotel and Suites for their support on this project.”
On the Reality Genre, Series Director, Sistaz! Heidi Uys, said, “in reality, making Reality TV takes you on a huge adventure into the great unknown. Every day, fantastic stories unfold as real people live out in a landscape that has been designed for them. Neither they, nor the director know their destiny until it’s discovered on camera everyday – it is riveting stuff and not for the faint-hearted.”
Apart from being the quintessential Reality TV Series, Sistaz! is also a show-piece and resounding statement in nationalistic pride and patriotism as it showcases a beautiful Nigeria and indeed Africa that the foreign media Channels may have deliberately chosen to ignore in favour of its preferred theme of Afro-pessimism and its attendant look and feel of doom and gloom.
To buttress this point, Executive Producer, Sistaz! and CEO EbonyLife TV, Mo Abudu said, “We wanted to make Reality TV that thrilled, with a great storyline, the glamour the gloss. We wanted to showcase the best of Lagos; that many would watch globally and say, is that really Lagos? Is that really Nigeria? Is that really Africa? And we will say, yes it is!!! We wanted to reveal an Africa never portrayed by most mainstream western media channels.” Continuing on this subject she said, “What we see from them are the projects and women in villages carrying firewood on their heads. Of course these societies and realities exist, but so does the modern African city with all the trimmings of glamour; with beautiful and chic women. The village setting imagery portrayed by western media channels continues to undermine the progress made in Africa by African brands! However, this is what EbonyLife TV, through its programming, is poised to change. We are positioned to give African brands, big and small, an opportunity to be heard and seen, like never before, and in the light that they truly deserve to be seen! That’s why our Mantra at EbonyLife TV is ‘everything you think you know about Africa is about to change forever!’” EbonyLife TV is Africa’s first Global Black Media and Entertainment Channel set to broadcastPan Africa wide on the DSTV platform, and globally on Sky TV in the UK and DISH in the United States, with roll out plans also spanning Brazil, Canada and other parts of Europe. The first TV Channel in Africa set to produce and broadcast over 700 hours of premium and original African content for a global audience, EbonyLife TV’s programming which cuts across drama, comedy, reality, lifestyle, talk, magazine, feature film and factual, is produced by Africans for a global black audience and is uniquely positioned to reach its target demography across an exciting multiplicity of media platforms, including TV, Web, Mobile, Apps and Live. Sistaz! and other EbonyLife TV flagship programmes will be available for viewing on DStv Channel 159 in the coming months.
PRESS RELEASE EBONYLIFE TV SET FOR ITS SECOND AUDITIONS IN TINAPA, CALABAR, CROSS RIVER STATE. TINAPA, CALABAR (JANUARY 18, 2013) Following its highly successful Auditions in Lagos last December for roles into its upcoming programming, EbonyLife TV, Africa’s first Global Black Media and Entertainment Channel, is now set for its second national Auditions which will take place in the beautiful and scenic city of Calabar, precisely within Tinapa, Africa’s premier and preferred business and leisure resort. The EbonyLife TV Auditions, which are scheduled for January 29 and 30, 2013, between 8am and 5pm at the Tinapa Studios, Calabar, Cross River state, would not only hope to replicate the massive success it enjoyed at its outing in Lagos last month, but it would also expect to set The Nation’s Paradise agog with the usual excitement, passion and possibilities that attend auditions of such events. According to Ijeoma Agukoronye, Associate Producer, EbonyLife TV, “Calabar is the home of Media and Entertainment City Africa, which is equally home to EbonyLife TV. Calabar is therefore important to us. The good people of Calabar have welcomed and embraced us. The Auditions is our way of not only appreciating them, it is also our way of extending opportunities to them, knowing that in the process we would discover talented people and give them the platform to shine on our Channel and beyond.” EbonyLife TV, through its Auditions, seeks to discover new, emerging talents in Nigeria and across the continent who fit into specific roles for the Channel’s upcoming programmes. It is an opportunity for all young Nigerian and African people with talents in Acting, Presenting, Modeling and even Comedy, to demonstrate their skills for a chance to become the stars they have always dreamt of becoming. One of EbonyLife TV’s major differentiator is its programming which is going to be uniquely interactive and participatory. The programming will be rolled out in a Pan Africa wide broadcast on the DSTV platform through a channel distribution agreement signed with Multichoice Africa in 2012, and a Joint Venture Agreement signed with the Cross River State Government on building Africa’s first global multi-broadcast platform, at Studio Tinapa. As part of its extensive distribution strategy, EbonyLife TV will also sit on Sky TV in the UK and DISH in the United States. Brazil, Canada and other parts of Europe are also not left out of the Global Roll out plan. In addition, EbonyLife TV has struck a remarkable partnership with Globecast, the leading global provider of content management and worldwide transmission services for professional broadcast delivery, to provide technical backbone and drive the Global Black TV Channel’s content distribution on multiple broadcast platforms like Android, Tablets, Mobile, Web and any other modern technological device made by man. The EbonyLife TV brand is special because its programming is produced by Africans for the global black audience. The bouquet of programming cuts across content in drama, comedy, reality, lifestyle, talk, magazine, feature film and factual that speaks to the yearnings and aspirations of the African person.
PRESS RELEASE WINNERS EMERGE IN XCITE AFRICA’S “CHRISTMAS QUICK WINS” PROMO. TINAPA, CALABAR (JANUARY 18, 2013) It was a great way to end the year 2012 and the most exciting start to the New Year for five lucky winners in the online “Christmas Quick Wins” promo organized by EbonyLife Xcite, the buzzing online community of EbonyLife TV, Africa’s First Global Black Media and Entertainment Channel. The Christmas Quick Wins Promo, which was a Seasonal Version of the on-going “Xcite Africa Popularity Contest” was also a mini-popularity competition in which the first contestants to add 300 more votes to their existing votes from the bigger Xcite Africa Popularity Contest stood the chance of winning various gifts, including DStv Decoders. By the December 31 2012, the end of the Christmas Quick Wins Promo, five winners had emerged, turning in superior numbers of votes from friends, family, fans and associates to clinch the prizes available for grabs. The lucky winners were Stephen Ezenwa, Dinoflex, Sir Dede, OJ Segzy and Just Ugo. During the Prize Presentation which took place in Lagos on Friday, January 18, 2013, the winners were not only excited, they were also individually highly hopeful of being able to win any of the bigger prizes up for the taking in the progressive “Xcite Africa Popularity Contest”. According to Dinoflex, “I’m really excited to win in the EbonyLife Xcite Christmas Quick Wins promo. Trust me, there’s no better way to start the year 2013 than this. It’s great to start the year a winner and I believe I will win all through the year. I believe I will win the SUV in the Xcite Africa Popularity Contest. I’m definitely going for it.” For Stephen Ezenwa, “Winning is everything for me. And I am happy I won the prize I worked for. For me, it is just the beginning. My name is written on that Jeep and I will try to win it. I love Xcite Africa and I believe it is the online platform for young people like me who are seeking excitement, information and opportunities every day. I’m grateful to Xcite Africa and I am a fan for life!” EbonyLife TV launched its online platform, www.xciteafrica.com, in September 2012, in progressive fulfillment of its promise to interact with its target demographic on every possible and relevant modern device, including Online, TV, Mobile, Apps and Live.
PRESS RELEASE EbonyLife TV, ready to change the African Media and Entertainment landscape forever.. TINAPA, CALABAR (JANUARY 13, 2013) For too long the story of Africa has remained the same, with the continent being stereotyped by western and at times, African media, as sinister, mysterious and unknown; a land of savagery where nature is without mercy and where deadly beasts of the jungle are supreme. Where disease, corruption and violence are the only signposts of existence. Where all the indices of modern development are either non-existent or at an all-time low. However, the sun is rising over a new Africa. And in the ever glowing words of one the fathers of modern African literature, Professor Chinua Achebe, which asserts that “if you don’t like someone’s story, write your own”, EbonyLife TV, Africa’s first global black entertainment channel, is about to change some of the gloomy stories around Africa’s media and entertainment landscape with something bold, new and exciting. For this reason, EbonyLife TV is launching a Media Campaign themed, “Everything You Think You Know About Africa Is About To Change Forever.” Beyond mere rhetoric and philosophy, this campaign is rooted in the very essence, promise and vision of the EbonyLife TV brand. Ebonylife TV, a multi-broadcast channel will be rolling out its global media and entertainment network soon and will be helping to consolidate Africa’s position in the world of premium international broadcast with its bouquet of unique, interactive and participatory programming. The Roll out will start Pan Africa wide on the DSTV platform by virtue of a channel distribution agreement signed with Mulitichoice Africa earlier this year and a Joint Venture Agreement signed with the Cross River State Government on building Africa’s first Global multi-broadcast platform, at Studio Tinapa. The EbonyLife TV Roll out distribution strategy also includes Sky TV in the UK and DISH in the United States, with Brazil, Canada and other parts of Europe in the works. Also, to provide technical backbone and drive EbonyLife TV’s content distribution on multiple broadcast platforms like Android, Tablets, Mobile and Web, EbonyLife TV has struck a robust partnership with Globecast, the leading global provider of content management and worldwide transmission services for professional broadcast delivery. Positioned as an original African entertainment brand with international standards, the EbonyLife TV programming is produced by Africans for a global black audience and will deliver an ensemble of engaging and authentically African entertainment content in drama, comedy, reality, lifestyle, talk, magazine, feature film and factual programming that reflects the dreams and daily experiences of Africans while being youth empowering, gender sensitive and enterprise-building. Having concluded its first production in September 2012 with the US State Department collaboration on Culture Connects, a cultural journey to explore the traditions and values that Africa and America hold dearly, EbonyLife TV has now canned a good number of episodes of its programming, ready for pre-production at its Head Quarters at Studio Tinapa in Calabar, Cross River State. EbonyLife TV is already making history as the first Network and distribution platform in Africa to produce over 700 hours of premium original content made in Africa for a global audience. Indeed, change is coming into the African Media and Entertainment industry. We urge Nigerians, Africans, and the global community to get ready. Because everything you think you know about Africa is about to change forever.
PRESS RELEASE THE SEARCH IS ON FOR MO’S CO-HOST ON MOMENTS WITH MO.
TINAPA, CALABAR (DECEMBER 17, 2012) The search is now on for a co-Host on the internationally acclaimed TV talk show, Moments with Mo. Moments with Mo, Africa’s first and only syndicated daily talk show is shopping for a young, charming, brilliant, exciting and dynamic person to co-Host the long-running, but now even more rejuvenated show, alongside its pioneering Host, Mo Abudu. The talk show, which has become a household name for featuring the widest and most interesting array of guests, from Presidents, Governors and Celebrities, to unsung everyday people who are doing extraordinary things, will in the coming months, wear a refreshingly different look as it is going to constantly feature a zesty co-Host alongside the good old, vintage appearance of the inspirational Mo. Sandra Amadio, Associate Director Programmes, Magazine & Talk – EbonyLife TV, had this to say about the new Moments with Mo. “This is a great chance for hot, fresh and brilliant young people who have been dreaming of being on the hot seat to interview top celebrities. It’s the chance to be in the spotlight alongside Mo to present top celebrities and happening people to a pan African audience, from the younger person’s perspective”. Apart from the more youthful twist being introduced into the show, the entire look and feel of the set is also going to change from show to show. The set design will constantly be innovative, invigorating and refreshing, while underlining the quintessential global black disposition of the EbonyLife TV network. According to Amadio, “the Show is getting jazzed up with a whole new look and feel and a new co-Host. It’s a whole new Show. You can look forward to seeing Mo Abudu co-Host the show with some of Nigeria’s young top talents. The show will continue to feature interesting, thought provoking and engaging topics that are relevant to a pan African and global audience”. Talking further about the ambience of the talk Show, Amadio said, “There’s also a unique concept based on an interchangeable look and feel to the set, inspired by one of Nigeria’s biggest talk show hosts”. The new Moments with Mo is one of the enthralling programmes in a compelling bouquet billed for launch on the eagerly anticipated EbonyLife TV channel in April 2013. EbonyLife TV will sit exclusively on the DStv platform through which it will immediately be transmitting to and watched in over 46 African Countries and by over 8 million viewers. EbonyLife TV’s Roll Out distribution strategy also includes Sky TV in the UK, DISH in the United States, Brazil, Canada and other parts of Europe.
EbonyLife TV is Africa’s first multi-broadcast media and entertainment network set to produce over 700 unprecedented hours of premium and original content made in Africa for a global audience and designed to reach its target demography through unique media platforms which include TV, Web, Mobile, Apps and Live. The new Moments with Mo is therefore intended to appeal to a younger audience demography and will continue to produce a rich and diverse range of topics, including lifestyle, health, music, art, culture, politics and tradition, with a great deal of dynamism. To get an opportunity to audition for the role of co-Host on the show, interested young persons are to visit www.xciteafrica.com for details.
EbonyLife Xcite showers gifts on its online members with its Christmas Quick Wins offering.
TINAPA, CALABAR (DECEMBER 17, 2012) It is excitement galore again on www.xciteafrica.com this holiday season as EbonyLife Xcite, in the spirit of the season, is sharing the joy and putting jubilant smiles on the faces of the members of its online community with its newly unveiled special Christmas Quick Wins promo. EbonyLife Xcite, the bubbly website which launched about a month ago with its currently on-going Popularity Contest campaign, is gathering momentum daily, with young people registering to vote and be voted for in order to stand the chance of being the most popular contestants, and by extension, become the most eligible to win the eye-popping prizes available for grabs in the contest. Some of the prizes include an SUV Jeep, a Power Bike, Expense Paid dream Holidays to the US, UK, Dubai, and many more. With its new Christmas Quick Wins promo, EbonyLife Xcite simply fulfills its promise to members of this exhilarating community that a pleasant surprise awaited them this festive season of love, giving and sharing. A lot of excitement is in the air, and from now till December 31, 2012, EbonyLife Xcite is giving away all of the following fantastic prizes to some lucky contestants: A Weekend for Two at the Protea Hotel, Oakwood Park, Lagos; Body Massage at the Montaigne Place; Trips to the popular Calabar Christmas Carnival, courtesy Arik Air; Dinner for Two at Brown’s; Odion Mimonet Designer Dresses; DStv Decoders; Plasma Screen TV Sets, and much more. To win any of these prizes, new and current members of EbonyLife Xcite simply need to get their votes in the Popularity Contest up to Three Hundred (300). New members, of course, need to register first before rallying friends, family, fans and associates to vote for them in order to get the opportunity to win, either in the short term Christmas Quick Wins or in the subsisting Popularity Contest. Winners are already emerging in this seasonal promo which will be the first of many more electrifying seasonal promos to come. The idea is to take advantage of the seasons to progressively reward our targets on a short term basis while they reach for the bigger rewards. EbonyLife Xcite is an online platform of EbonyLife TV, Africa’s first multi-broadcast media and Entertainment network, set to reach and engage its target demography, youths between the ages of 18 and 34, the custodians of the present and the future, through every modern device of communication made by man. Consequently, EbonyLife TV has committed to kick-starting the engagement of this vital demography through an unprecedented multiplicity of media platforms which include TV, Web, Mobile, Apps and Live Events. In the spirit of the Season, EbonyLife Xcite wishes all its current and new members a very lovely, lively and exciting Holiday Season as they take advantage of its Christmas Quick Wins promo to win for themselves fabulous freebies to make the Christmas Season a fantastic one. More information on the Christmas Quick Wins is available on www.xciteafrica.com. Press Release EbonyLife TV wraps up Lagos Auditions with Massive turn out of talents TINAPA, CALABAR (THURSDAY DECEMBER 05, 2012) “We’re looking for Nigeria’s emerging stars. We believe it is time to take the young generation to where they deserve to be. So if you believe that you have the ability to act, to model, to be a comedian, to present, this is where you should be right now. We’re basically giving young people in Nigeria, between ages 18 and 34 the opportunity for stardom.” With these stirring words, CEO of EbonyLife TV, Mo Abudu, declared the eagerly anticipated EbonyLife TV auditions open. Tiyamiyu Savage Street, Victoria Island, was transformed into a Mecca of sorts as EbonyLife TV, Africa’s first global black, multi-broadcast entertainment network set to launch in April next year, commenced a four-day search for Africa’s brightest and newest emerging talents into specific roles for its upcoming bouquet of original, interactive and participatory programming. Set to be one of Nigeria’s biggest talents search in recent times, EbonyLife TV auditions which started on Monday 3rd of December, 2012, at Terra Culture, Victoria Island, Lagos, witnessed a massive and passionate attendance from enthusiastic young people from all parts of Nigeria and several African countries, seeking an opportunity to break into the world of fame and fortune. The panelists, a mix of some of the best local and international judges, had a magnificent time in the rigorous but exciting process which was wrapped up with a two-day closed audition session that finally came to an end successfully on Thursday December 6th, 2012. EbonyLife TV is set to produce and broadcast over 700 hours of premium and original African content for a global audience. This feat is unprecedented in sub-Saharan Africa, yet it is only one of the network’s many unique selling points. Another point of differentiation of the network is its capacity to reach its target demography across a unique multiplicity of media platforms, including TV, Web, Mobile, Apps and Live. EbonyLife TV’s content will include drama, comedy, factual, reality, lifestyle, talk and magazine, with its broadcast scheduled to roll out pan African wide on the DStv platform as from April 2013. Its roll out distribution strategy also includes Sky TV in the UK and DISH in the United States, with Brazil, Canada and other parts of Europe coming along.
PRESS RELEASE EBONYLIFE ANNOUNCES LAGOS AUDITIONS FOR ITS UPCOMING PROGRAMMING TINAPA, CALABAR (NOVEMBER 28, 2012) Ever wanted to be a star? Ever wanted to be famous? Ever dreamt of sitting in the hall of fame with your name going places? Now is the time for you to live your dream! EbonyLife Xcite is looking for new, emerging talents in Nigeria and across the continent for auditions into roles for its upcoming programmes. This is a call for talented young people of all ethnicities in Nigeria and Africa. It is an invitation to stardom for those who have skills in Acting, Presenting, Modeling or even Comedy. It is a call to be a part of Africa’s first global black entertainment network and be on the way to the Hall of Fame. The EbonyLife Xcite Auditions will hold on the 3rd and 4th of December 2012, between 8am and 5pm at Terra Kulture, Plot 1376, Tiamiyu Savage, Victoria Island. The Audition ceremony is in staying true to EbonyLife’s commitment to the vision of being the home of the best of African content and programming available on the continent. EbonyLife is driven by the key passion drivers of its target demographic to create authentically Nigerian, and indeed African content that is not only original but also interactive and participatory, as well as capable of cutting across a unique multiplicity of media platforms, including TV, Web, Mobile, Apps and Live.
EbonyLife is already working to create over 700 hours of never-seen-before, exciting, relevant and tested programming for the viewing pleasure and engagement of its core target, Africa’s most important demographic, the youth market. These are the custodians of the present and future; a new generation that is more informed, more mobile, more technologically-savvy and certainly more adventurous in the pursuit of its innate passions and abilities.
Hopefully the auditions will be great news for all Nigerian and African youths who do not want life to pass them by. The auditions are for the truly talented as well as for those who feel they are not achieving their dreams fast enough, or who feel stuck in a dead end job, or those who are unemployed or bored at school and looking for some excitement. EbonyLife Xcite could soon change all that. EbonyLife encourages its target demographic to dare to be all that they want to be, to let go of their limitations and step up to fame. All auditions are from 8:00 AM to 5:00 PM. Call-backs will be at the same venue on December 5th and 6th. For any enquiries, please call IJ on 0818 493 5233. Interested persons can also visit us at www.xciteafrica.com.
Left to Right: Producer, Amaechi Obi; Sandra Amadio, Associate Director Programmes, Magazine & Talk- EbonyLife TV; CEO EbonyLIfe TV, Mo Abudu, at the just concluded EbonyLife TV Auditions in Lagos.
Casting Director, Tope Oshin Ogun and Associate Director Programmes – Reality & Variety, EbonyLife TV, Pamela Ofoegbu, at the just concluded EbonyLife TV Auditions in Lagos.
Press Release EBONYLIFE XCITE LAUNCHES WEB PLATFORM TO THRILL YOUTHS THIS FESTIVE SEASON TINAPA, CALABAR, November 28, 2012. If you are a young person and you are looking for where the excitement is this season, there is a website that is just perfect for you! If you think you are a social media guru and you think you command a reasonable followership online, then you have a chance of converting your popularity into a great opportunity to win eye-popping prizes in the coming months. In line with its brand promise to interact and interface with its target demographic on every possible and relevant modern device, including TV, Mobile, Web, Apps and Live, EbonyLife TV Network, a multi-broadcast media and entertainment network, recently announced the launch of its interactive website, www.xciteafrica.com, throwing the social media community into a frenzy over who will emerge the most popular contestant in the website’s ongoing popularity competition. The EbonyLife Xcite Popularity Contest is a competition designed to reward contestants who are the quickest to score the highest numbers of votes required to win the specific prizes up for grabs. The prizes are must-haves for anyone who can prove their popularity mettle. The star prize, an SUV Jeep, will go to the contestant that is first to gather 10,000 votes. A Power Bike will be grabbed by the first contestant to reach 5,000 votes. Destination holidays in Dubai, London, New York City, Paris and Obudu Ranch, with expenses paid visits to the Calabar Festival, will go to the quickest contestants to arrive at 3,000 votes. Other fascinating prizes include an enviable role in an upcoming block-buster movie, Designer Clothing and Accessories, Laptops, Iphones, Ipads, Make Up and Beauty Products, Genuine EPL Replica Jerseys, Shopping Vouchers and lots more, all for grabs at varying numbers of vote collections.
To stand a chance to win any of the prizes, all the contestants need to do is to register their memberships on the website and enter the competition while reaching out to their family, friends, fans and associates to vote for them to become the most popular and therefore the most eligible to win the available prizes in the different categories. This Popularity Contest is in staying true to EbonyLife Xcite’s promise and brand essence which is to always excite and enrich the lives of its key target demographic. This Festive Season offers the best opportunity to prove that. The Company is therefore offering discerning and smart young people the opportunity of celebrating the forthcoming festive season with a flourish and in a most exciting manner. Within a few days of the launch, the website has recorded remarkable followership across the major social media platforms including facebook, twitter and the website itself. However, the popularity contest is just only one of the major attractions on the website. For instance, young people who feel they have talent in either acting, script writing, music, presenting, modeling, production, directing, stagecraft, cinematography, etc, have a perfect opportunity to pitch their skills for a chance to enter the hall of fame. All they have to do is click on the “Shoot” tab and explore the opportunity of fulfilling their dream in their field of interest. EbonyLife Xcite is a web platform created by EbonyLife TV, Nigeria’s, and indeed Africa’s, about-to-be-launched first Global Black Media and Entertainment Network, designed to reach millions of Nigeria’s, and indeed, Africa’s most important demographic, the youth generation aged between 18 and 30, through all available, contemporary and breakthrough technological platforms. Ahead of the launch of EbonyLife TV in April 2013, the website not only represents a unique opportunity to readily connect with EbonyLife TV’s key target demographic, it also presents its captive audience the chance to begin to experience its quintessential definition of excitement through interactive and participatory engagement. The buzz is definitely on. It certainly will be an exhilarating Festive Season for the potential lucky winners. So who will be cruising away in the SUV Jeep or the Power Bike? Who will win a Holiday getaway to make this festive season truly worth it? And as Africa’s most exciting TV network is set to launch, who will be the lucky winner of a major role in an upcoming blockbuster movie? The other fantastic prizes, including laptop computers, designer clothing and accessories, make-up products, Iphones and Ipads, etc, must also be won. But first, the votes must count.
EBONYLIFE TAKES LEADING BRANDS TO THE CONTINENT AND BEYOND.
TINAPA, CALABAR (NOVEMBER 28, 2012) Ebonylife a multi-broadcast media and entertainment network has this week announced its intention to partner with a select number of leading indigenous African and international brands, on the roll out of its global media and entertainment network.
The Roll out is starting Pan African wide on the DSTV platform by virtue of a channel distribution agreement signed with Mulitichoice Africa earlier this year and a Joint Venture Agreement signed with the Cross River State Government on building Africa’s first Global multi-broadcast platform, at Studio Tinapa. The EbonyLife Roll out distribution strategy includes Sky TV in the UK and DISH in the United States, with Brazil, Canada and other parts of Europe in the pipeline.
One of the most exciting value propositions of the Ebonylife offering is its partnership with Globecast, the leading global provider of content management and worldwide transmission services for professional broadcast delivery, to provide technical backbone and drive EbonyLife’s content distribution on Android, Tablets, Mobile and Web.
The vision of EbonyLife is to position African brands where they truly belong with other leading global brands. Therefore, for the first time, Nigerian, and indeed, African high networth and even growing brands, will have the opportunity to stand shoulder to shoulder with international brands on a global stage.
According to Mo Abudu, CEO of Ebonylife, “the Western media has sold us the best of the West, even Asia has joined that race; it is time to not only sell Africa to the world but to ourselves.”
Abudu goes on to say, “our unique value proposition for both indigenous African and international global brands is that we can deliver you bang to that most important demographic on the continent that boasts over 1 billion consumers. And we are now in a position to take indigenous African brands to the rest of the world, giving everyone the best of both worlds – it doesn’t get any better. On the DSTV platform we will immediately be transmitting to and watched in over 46 African Countries and by over 8 million viewers.”
EbonyLife began production in September 2012 with the US State Department collaboration on Culture Connects, a cultural journey to explore the traditions and values that Africa and America hold dearly.
It has also begun pre-production for its programming at its Head Quarters at Studio Tinapa in Calabar, being the the first Network and distribution platform in Africa to produce over 700 hours of premium original content made in Africa for a global audience. EbonyLife content will include Drama, Comedy, Factual, Reality, Lifestyle, Talk and Magazine.
EbonyLife takes pride in the team of experts it has built to achieve a task never done before on the continent. In light of this, Abudu goes on to say “that we have brought together a world class team of industry experts to make this dream achievable.”
She says further, “Farrell Meisel is our Head of Channel; he is a seasoned media executive, who has served as CEO and GM launching and managing networks from the U.S., Russia, Germany, The UK, Eastern Europe, Mideast, S.E. Asia and Afghanistan. He has lived and worked in these territories, providing hands-on general management leadership in news, entertainment and thematic movie channels, using new media tools to expand the brands. He is supported by three Directors of programming Marc Lober, Emmy-nominated and one of the most experienced multi-genre producers and production executives in the international TV business; Pamela Ofoegbu, who has an enviable track record working with all genres of Television Programming across West Africa; and Sandra Amadio, who has produced high end programming for South Africa’s top rated shows on SABC2 and 3 as well as a host of independent documentaries”. The EbonyLife team also consists of broadcast operations experts, technical and production crew from all walks of life who are committed to the vision of building Africa’s first global black media and entertainment network. And most important of all is EbonyLife’s partnership with the Cross River State Government. In line with the state government’s strategy for development, EbonyLife is helping to build a thriving Film, TV and Music industry through strong international partnerships that develop local talent and empower the next generation by creating a Media and Entertainment hub at Tinapa that will proudly represent Nigeria, as well as Africa.
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