Armani hosted Milan Fashion Week show in an empty theater due to Coronavirus
As a preventive measure against the coronavirus outbreak in italy, famed Italian fashion house Armani closed its Autumn-Winter 2020 show to the public and opted to livestream the event instead.
Giorgio Armani’s collection at Milan Fashion Week was held with no single audience in the theatre. The label simply sent models down the runway in an empty theater — a decision forced by the coronavirus outbreak in Italy. This was done as a preventative measure to “support national efforts in safeguarding public health,” the company said on Sunday. Giorgio Armani himself emerged after the 16-minute presentation to take a bow for his online audience.
About 100,000 people affected by restrictions
Italy is battling the largest outbreak of novel coronavirus outside of Asia, with a total of 219 cases confirmed in the country, Angelo Borrelli of the Civil Protection Agency said Monday in a press briefing. Of those cases, five people have died and one has recovered. Authorities have imposed sweeping closures across northern Italy, including a ban on public events, as they race to identify patient zero. Restrictions designed to stop the spread of coronavirus in Italy affect about 100,000 people, the country’s Civil Protection Agency said Monday — about 70,000 people in the Lombardy region, and about 30,000 in the Veneto region.
“The show will be shown behind closed doors, due to recent developments of coronavirus in Italy, live-streamed in front of an empty Teatro [theater] on the Armani website, therefore please do not attend the show this afternoon,” the fashion house stated.
“The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces.”