The first African Fashion Week London took place on the 5th and 6th August 2011 at Gibson Hall in London. The hype, the talk, the excitement raised was all worth it as though the pressure was on being the first of many I am sure, the expectancy was high but overall beside some issues (the usual suspects that comes with event organising such as the over booking of tickets, and the ‘can’t be helped on the day’ blunders such as the infamous red wine spilling on the white catwalk (who the culprit is we will never know) the event was pulled off well and will grow to be respected in the official fashion calenders.
It was an event open to designers of all origins and ethnicities providing an opportunity for them to showcase their talent. But as we at AFG continue to stress creating awareness is great but must remember the aim to showcase, promote and to sell through African fashion is key. Those of us that love to purchase African designer fashion or made in Africa fashion who attended and connected with designers do check out their websites. Sponsored by Berekete, Rukkies Concept & Fashions Finest a long list of media partners including www.shadders.net all helped to lift the importance of this event to a wide market of readers and followers. The event was buzzing with many attendees and the showcase outside the hall of designer products was an interesting way to spend your time until the show arrived as well as capturing moments to network with the attendees. As well as this the streetstyle celebrated African fashion for sure!