Fall TrendsRobert Pattinson's $40 Fall Hoodie Is About to Blow Up
The latest workwear brand about to get cosigned by cool kids everywhere.
Robert Pattinson, onetime surly teen vampire and now legitimately cool British actor and one-half of the coolest couple on the planet, arrived at LAX yesterday in an all-black cozy flying fit anchored by one logo-heavy hoodie. To be specific, the sweatshirt came advertising CAT, better known as Caterpillar, best known for making backhoes, bulldozers, and tractors than cool kid-approved sportswear. So what gives?
While we're pretty certain Pattinson hasn't turned to a life on the job site, the actor is falling in line with a burgeoning workwear 2.0 trend that's bubbling up in the menswear world. To be clear, railroad overalls and engineer boots aren't coming back. In 2016 style-minded men are mining the wares of modern-day industrial workwear brands for wardrobe basics from wide-leg khakis (Dickies) and heavyweight tees (Carhartt). And companies that have nothing to do with style—aesthetically speaking—only need one high fashion endorsement to change the public's perception (Vetements DHL tees ring a bell?). So combine CAT's nostalgic logo recognition (and maybe every man's innate love of massive, powerful machines) with its merch's high-low appeal and it was really only a matter of time before the brand either threw their hat into the menswear ring or were dragged into it.
But until the brand hits critical mass or is given a pricey fashion world upgrade, the good news is you can cop plenty of CAT gear, be it Pattinson's hoodie or some bold yellow tees for a steal right now.