WatchesOne of Fashion's Hottest Brands Just Revamped a Classic Watch
Off White's collaboration with Braun is a match made in heaven.
There's something about the phrase "updated classic" that can force even the least snooty follower of fashion to roll his eyes. But when Off White announced it was collaborating with Braun, the German manufacturer of some of the most quintessential electronic clocks and watches ever sold, it was hard not to get excited.
Why? Off White and its creative director Virgil Abloh are about as cool as cool gets. In the space of a few years, Abloh has taken his brand from a purveyor of simple shirting to a contender for LVMH's Young Designers Award. Applying a talent like that to a watch that's had admirers since it hit the market could only result in something good.
And the end product, a minimal stainless steel watch with a white dial and a yellow second hand, hit stores earlier this month. The name of the game here is subtlety. The timepiece features a white leather band whose reverse features Off White's signature black and white diagonal stripes. The brand's name is engraved in the side of the case, and you wouldn't really notice its name at the 6 o'clock position unless you were staring at the dial. It's the way a collaboration should work, really: a clever, discreet injection of one brand's style into another brand's already solid product.
$329, available at offwhite.com