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Meet the Brand That’s Making Our Favorite Indigo Dyed Menswear

ShirtsMeet the Brand That's Making Our Favorite Indigo Dyed Menswear

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Not just for workwear bros anymore.

You might have noticed that Indigo is having a moment right now—again. We're apprehensive to label the deep blue dye a trend, seeing as the process has been around for centuries and that it's outlasted the usual menswear cycle that's claimed gingham shirts and joggers as victims in recent years. At the center of indigo's wave right now is a Japanese company called Blue Blue Japan.

Started in 1996 as the in-house clothing line for Tokyo based retail store Okura, the label has since infiltrated international markets, first through heavy-hitting workwear retailers like Unionmade and Hickoree's, and soon out to a wider audience (big deal online retailers like Matchesfashion and Mr Porter). This is very good news for you, style-minded man, because their range of resist dyed indigo vacation shirts and block printed tees are exactly the type of under-the-radar grail that'll win you serious style cred. Who wouldn't want to walk the streets of Paris or New York or Los Angeles or, Kansas City for that matter, with a majestic print of Mount Fuji and a tiger on their back? The answer is of course: no one. But you don't have to go for the tiger if that's not your deal, here are a few of our favorite non-tiger picks from their awesome lineup:

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Dégradé Indigo T-Shirt, $285, available at mrporter.com

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Hand Dyed Overshirt,$269, available at endclothing.com

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Mount Fuji Printed Shirt, $255, available at mrporter.com

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Mountain Print Shirt, $295, available at matchesfashion.com

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