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Kobe Bryant Is the Head of a New Venture Capital Firm with a Kobe-Designed Logo

SportsKobe Bryant Is the Head of a New Venture Capital Firm with a Kobe-Designed Logo

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The Mamba may be done with basketball, but he's not done with "marketing and storytelling."

It's been less than six months since Kobe Bryant played in his final game and delivered the most Kobe evening in the league's history. But if you thought Kobe would have just disappeared from the public eye in favor of a quiet, simple life, you would be very very wrong. Kobe announced yesterday that he and an entrepreneur named Jeff Stibel are starting a $100 million venture capital fund. Yes, Kobe Bryant is now a venture capitalist.

But the best part of it? His non-financial contributions to the company according to The Wall Street Journal:

In an interview, the two men said their skills complement each other,
with Mr. Stibel bringing experience building companies and Mr. Bryant
contributing a creative, if obsessive, flair for details around
marketing, branding and storytelling. He, in fact, designed the
company’s new logo with inspiration from piano keys.

And here's what it looks like:

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This is how I imagine Kobe ended up designing that logo. Kobe started by reading every single book about design that has ever been written. Having been left unimpressed, he decided to begin exploring the entire history of creativity. He started with all the cave paintings that had ever been painted, then moved onto all of Earth's drawings. When those left him cold, he turned to the world of music. He played every song from every album and every opera and every symphony. After going through Mozart a few times he fell asleep, only to wake up on top of his piano.

Late that night, right around the time it technically becomes "early that morning," Kobe Bean Bryant woke up and stumbled through the dark to the bathroom. He turned on the light and saw his face in the mirror. The indentations of six keys lined his face. He called Jeff Stibel immediately. Now that they had a logo, they had a company to run.

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