SneakersHere's How Adidas Yeezy Boost 350 V2 Sneakers Get Made
A behind-the-scenes (well, animated BTS) look at Kanye West's soon-to-be-released sneaker.
This Saturday, Adidas will drop its first new Yeezy silhouette of 2016, the Yeezy Boost 350 V2. The style differs from the original 350 in more than a few ways: It's closer to a mid-top than a true low top, the Primeknit upper comes in a neutral putty and flecked orange colorway, the silhouette is more robust than previous incarnations , the midsole is translucent rather than solid , and, most noticeably, the sneaker features a safety orange stripe on the side. First spotted at the Yeezy Season 3 show in February, the 350 V2's practically have a lock on the "most hyped-up sneaker drop of 2016" title. And while there's no doubt people will scoop these up in record time—regardless of what goes into them—Adidas wanted to educate the sneakerheads of the world on how, exactly, a Yeezy Boost is born. (And no, there's no secret "hype potion" that gets added in, despite reports.)
As you can see in the quick, animated clip, three different yarns make up the upper: two grays called steeple gray and beluga, and the orange hue which is actually called "solar red." The outsole retains the Boost window that has been featured on every Yeezy Boost thus far. Additionally, a new box will come with the new sneakers, one that makes no doubt of what kicks you are about to wear. All of this is great fodder for Yeezy Boost fans, of course, but who cares when getting the shoes is less likely than being struck by lightning? Hopefully for everyone's sake, Adidas makes more than 40,000 pairs (as West once alluded to) this time around. In the words of West himself, "Listen to the kids, bro." They're already the most influential shoe of the year—isn't it time to make them the most popular, too?