VideoFive Things to Know About the New Brioni
Creative director Justin O'Shea gives us a closer look at his debut collection in these exclusive videos.
Brioni creative director Justin O'Shea has been the subject of a lot of talk, speculation, and hot takes in the four-plus months since he got the gig. All of which is exciting and a great way to kickstart the revitalization of a brand… but also begs the crucial question: What about the actual clothes? In this exclusive GQ Style video, Justin gives us a closer look. He explains the two characters who inspired his designs, shows off the pieces' coolest details (like: embroidered silver plates on a suede trench coat), and reveals how he got Metallica to star in his campaign. He also cracks a lot of jokes, because that's what makes Justin Justin.
Then, in the second video below, O'Shea gives us a head-to-toe breakdown of the very rock 'n' roll new Brioni suit, which he's dubbed The Continental. (And he cracks some more jokes.)