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Fashion Targets Breast Cancer 2011 launches today


Get ready to spend your pennies on a worthwhile cause because Fashion Targets Breast Cancer, the charity fashion initiative, launches its 15th annual collection in shops today.

Usually limited to a single T-shirt, the charity campaign and its high street and online partners have come together to create a whole FTBC line, of which 30 per cent of each sale will go straight to charity Breakthrough Breast Cancer. A ‘Love’ T-shirt by Topshop,, a heart print blouse from River island and an Aamaya by Priyanka cocktail ring from my-wardrobe.con will be in stores as well as offerings from Marks and Spencer, Laura Ashley, Coast and Warehouse.
Don’t miss the opportunity to hit the high street guilt-free over the next six weeks to help to raise the £1 million FTBC are aiming for, and with the collection’s prices ranging between £1.50 and £157, the donation can be as big or small as you like.
To help shoppers on their way, FTBC have enlisted the help of Cat Deeley, Sadie Frost and Doctor Who’s Karen Gillan to spread the charitable word in a glamourous black and white photoshoot, following in the footsteps of Claudia Schiffer, Sienna Miller, and Kylie Minogue, who have helped to raise the £11.5 million that FTBC has made for Breakthrough Breast Cancer’s pioneering research so far.