CelebrityEverything You Need to Know About DJ Khaled's Very Expensive "Fake" Goyard Jacket
The king of major keys' outerwear choice turned into a Twitter mess today.
Knockoff products are a serious problem for luxury brands. And it's not just an issue in big city's (i.e. NYC's Canal Street) where brand enthusiasts are going phony designer bags, perfumes, and watches. It's happening around the world and the power of the almighty Internet isn't helping. In 2014, counterfeit goods added up to a $600 billion dollar global business. But the less glamorous side of the fashion game isn't often talked about in the open, especially by brand's whose goods are being copied most. That is, unless you're talking about the French ultra-luxury leather goods brand Goyard.
Officially started in 1853, the iconic house is not the least bit shy about calling out fakes via its Twitter account in a refreshingly honest way. On a normal day, the fine Frenchmen and women behind the @goyard handle get customers info about where their pricey, exclusive products are sold (which is not a lot of places, and not at all online). But today, the brand took to Twitter to call out DJ Khaled for wearing a fake Goyard jacket at Sunday's MTV Video Music Awards. Only, it wasn't true—sort of. See, Goyard does not make clothing, never has (only some of the finest leather goods and silk accessories money can buy), which is why they didn't recognize Khaled's patterned piece of outerwear as legit. But as it turns out, Khaled had the money and resources to make one on his own.
Here's your primer on what went down:
Goyard insinuates that Khaled's jacket was most likely not real, while admitting there's a possibility the jacket was made from scarves—and hoping he used real scarves for his custom piece.
Goyard then turned up the heat by claiming Khaled's jacket was a "total fake," leaving little room for interpretation.
Then, Khaled fired back in customary Khaled form, implying that Goyard had become the "they" he speaks of.
Ultimately, Goyard backed down from their "fake" claims and stated on Twitter the DJ Khaled's jacket was indeed made of genuine Goyard scarves, though the brand emphasized the jacket is not an official collaboration. Essentially, Khaled was wearing a modern day version of Dapper Dan's legendary designs, which repurposed genuine (if not questionably-sourced at times) Gucci and Louis Vuitton logos. Much of that fashion defined hip-hop style in the late '80s. We reached out to a rep for DJ Khaled to find out who made the jacket, whom declined to comment on the matter in any way.
Khaled then endorsed Goyard on Twitter, imploring his fans to go out and buy their products.
Should you have the means and will to make one for yourself, know the high-end DIY project won't be cheap. We reached out to Bergdorf Goodman (one of Goyard's very, very few stateside sellers) to see how much a single Goyard silk scarf costs. According the NYC-based department store, a colorful Goyard scarf like the one on Khaled's jacket retails for $1,795. That's the price of one scarf. (Did we mention Goyard is a luxury brand?) The larger version of the accessory runs 22 inches by 13 inches, or 286 square inches. The average yard of fabric is 36 inches long (a yard) by 45 inches, which is 1,620 square inches. So, math tells us you would need about 5.66 large scarves just to make one yard of fabric. A Youtube video on how to make a bomber jacket states that a bomber jacket requires about five yards for a jacket with lining, or three without.
If we assume the lining of Khaled's bomber is not also Goyard scarves, that means you would need almost 17 scarves to make this custom jacket, which would means dropping over $30,000 just on fabrics before labor cost even enters the picture. If you take into account that Khaled is bigger than the average man, that price might be even higher. The point is, getting the cosign from a brand as protective about their image as Goyard is possible, but don't expect them to do it nicely, and don't expect it to come cheap. Whether that's a major key to success only Khaled himself can say.