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Celebrating a Decade of Style With 4 Brands That Changed the Game

StyleCelebrating a Decade of Style With 4 Brands That Changed the Game

To celebrate the 10th anniversary of our Best New Menswear Designers in America program, our 4 favorite winners from years past come back and take a victory lap, designing all-new collections for Gap. Call it the Greatest Hits from the GQ All-Stars, hitting stores this month

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Steven Alan

Better Versions of Everything You Own

Why We Love Him: Because as both a retailer and a designer, he’s raised our expectations for what menswear should be.

What To Expect: Gray jeans. Garment- dyed, reverse-seam shirts. And this navy corduroy blazer with a relaxed shoulder.

His take: Alan says the collection is simply “what we do, which is elevated essentials.” And by “elevated” he means sweaters and beanies made from awesomely unusual yak yarn.

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John Elliott

He’s Bringing the Streets to the Mall

Why We Love Him: Because after doing more for sweatpants than anyone since Champion, he’s
now revamping our entire wardrobes.

What To Expect: Long tees, slim jeans, oversize hoodies, leather jackets, and, yes, sweatpants.

His take: “This leather jacket is based on our Rider’s model. It really has the soul of the original piece. For the value, I think that’s gonna be something our guy will be excited to get his hands on.”

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Michael Bastian

Snowmobile Style

why we love him:
Because his clothes conjure settings from the Galápagos to the Erie Canal.

what to expect: A collection inspired by the winter sports he played as a kid in upstate New York. That means shetland sweaters, snowmobile patches, annel shirts, and this jacket, which converts—via zip-off sleeves—to a vest.

his take: The collection, Bastian says, is “all those things you just want to grab when it’s snowing outside.”

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Saturdays NYC

Casual Clothes, All Dressed Up

Why We Love ’em: Because the more- than-just-surf brand makes refined pieces (like this sick camel coat) that carry you from a sophisticated Friday night straight into, well, you know.

What To Expect: Oxford shirts, eece crewnecks, reversible nylon jackets, and tees in two-packs.

Their Take: “We focused on the evolution of the brand,” says Morgan Collett, a co-founder. “Where we are today and where we want to be tomorrow.”

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