ShoesAdidas Is Bringing the Future of Sneaker Manufacturing to the U.S.A.
Wouldn’t it be strange to look down at your Stan Smiths or Yeezys and see a Made in the U.S.A. label on them? That’s not as farfetched as it may seem, as Adidas is making moves to bring more manufacturing power to the U.S.
Yesterday the brand expanded on its plans to open a sneaker factory in Atlanta next year in order to be able to—according to Adidas Group’s Eric Liedtke—“make product for the consumer, with the consumer, where the consumer lives in real time." This is a huge move for the German sportswear brand, as it currently produces most of its goods in Asia.
The Atlanta facility, which the company calls a “Speedfactory,” will rely on robot-led manufacturing to produce running sneakers at a faster-than-ever pace. But the 74,000-square-foot operation can’t be run by machines alone. In opening the space, Adidas will create approximately 160 manufacturing jobs in the Atlanta area. Fifty thousand sneakers are expected to come out of the Speedfactory in the second half of 2017, with that number quickly rising to 500,000 in the mid-term.
Meanwhile, Under Armour recently opened a robot-led manufacturing facility in Baltimore, where the company is headquartered. And Nike, after a visit from President Obama last year, has started making moves to bring some 10,000 manufacturing jobs to the U.S. over the next decade.